katie paine - Shonali Burke Consulting

03 Feb 2010

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]

By Shonali Burke|Feb 3, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, allan schoenberg, justin goldsborough, kathy moore, katie paine, Measurement & Metrics, PR measurement, pritesh patel, sean williams, twitterchat|12 Comments

19 Jan 2010

Announcing #measurepr

Estimated Reading Time: 1 minute

I had a terrific time on Twitter today. Sean Williams organized a Twitterchat with Katie Paine and myself as a precursor to our respective visits to IABC/Cleveland, and we had a good old time chatting about measurement, PR, social media and the like.

You can read the entire transcript here, if you’re interested.

I sit in on quite a few chats every now and again and the one topic that always seems to come up is measurement. I figured a regular chat on measurement, especially as it pertains to public […]

By Shonali Burke|Jan 19, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, iabc cleveland, katie paine, Measurement & Metrics, pr, Public Relations, sean williams|10 Comments

05 Jan 2010

The Queen Writes on Measuring Engagement

Estimated Reading Time: 40 seconds

via kdpaine.blogs.com

I knew there was a reason I hadn’t written what seems to have become the obligatory first post of the New Year (because it invariably deals with resolutions, predictions, motivation, yadda yadda). That reason being I needed something really thoughtful to kick off 2010. And this post on measuring engagement aka relationships from – who else? – the queen of measurement, Katie Paine, is just that.

Thanks for starting off 2010 right, Katie.

[…]

By Shonali Burke|Jan 5, 2010|Categories: Measurement & Metrics, Public Relations|Tags: engagement, katie paine, Measurement & Metrics, pr, Public Relations|1 Comment

03 Nov 2009

Sun, Sand and… Measurement

Estimated Reading Time: 5 minutes

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]

By Shonali Burke|Nov 3, 2009|Categories: Measurement & Metrics, Speaking & Presenting|Tags: ave, IPR, jason falls, kami huyse, katie paine, lauren vargas, Measurement & Metrics, Public Relations, Shannon Paul|16 Comments