Measurement & Metrics - Shonali Burke Consulting

28 Dec 2009

3 Reasons Why Being a Volunteer Leader Helps Your Business

Estimated Reading Time: 6 minutes

One of the great things about joining a professional development organization is that you can get hands-on leadership experience as a volunteer; experience which, they say, will serve you well in your “real” job. Certainly that’s a selling point for such organizations and in the PR/communications field, organizations such as IABC and PRSA thrive on it.

What kind of leadership skills do volunteer leaders actually gain though? And do these skills actually benefit them in their careers, or are they simply good volunteer leaders because of skills they’ve acquired […]

By Shonali Burke|Dec 28, 2009|Categories: Business Building, Career Development|Tags: Career Development, grow smart business, iabc, iabc washington, jill foster, leadership, Measurement & Metrics, pr, SFBAPC, volunteering|7 Comments

23 Dec 2009

Holiday Cards, PR and ROI

Estimated Reading Time: 8 minutes

Heads up: I ramble quite a bit through this post, so if you’re hell-bent on reading it, you might want to settle in with a cup of hot cocoa. On the plus side, there are some pretty pictures involved. Having said that, read on!

It’s two days until Christmas Day (which we do celebrate). Though I still have a lot of festive “stuff” to do, I’m not feeling as manic as I was yesterday.

That’s because I finally got our Christmas holiday cards out yesterday. And […]

By Shonali Burke|Dec 23, 2009|Categories: Measurement & Metrics, Personal, Public Relations|Tags: basset, christmas, dogs, holidays, john mccrea, kodakgallery, lola, Measurement & Metrics, ofoto, plaxo, pr, Public Relations, roi|11 Comments

03 Nov 2009

Sun, Sand and… Measurement

Estimated Reading Time: 5 minutes

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]

By Shonali Burke|Nov 3, 2009|Categories: Measurement & Metrics, Speaking & Presenting|Tags: ave, IPR, jason falls, kami huyse, katie paine, lauren vargas, Measurement & Metrics, Public Relations, Shannon Paul|16 Comments

14 Oct 2009

One To Watch Out For: Rebecca Denison

Estimated Reading Time: 10 minutes

I’ve “talked” so often to Rebecca Denison recently that I’m liable to forget I haven’t met her IRL yet. Tell you what, this young lady knows the right way to network.

Rebecca, a “new professional,” and I first connected on Twitter, where she asked if she could pick my brain on career options. I said, “yes.” Then we set up a time to talk, and I was impressed with her lack of entitlement. So now I’m doing whatever I can to help her with her career goals.

Rebecca’s an odd […]

By Shonali Burke|Oct 14, 2009|Categories: Career Development, Measurement & Metrics, Public Relations|Tags: craig carroll, heather whaling, IPR, katie paine, lauren fernandez, mark schaefer, Measurement & Metrics, prsa, Public Relations, rebecca denison, UNC|12 Comments