Perception, Reality, and Public Relations
Estimated Reading Time: 5 minutesSuccessful public relations practice demands the acknowledgement of perceptions and clarification of reality.
Successful public relations practice demands the acknowledgement of perceptions and clarification of reality.
Good customer service is about making each customer feel as if they are the most important one around, and is critical in good public relations.
Curiosity is critical to public relations efforts that go beyond the ordinary, says Kirk Hazlett, APR, Fellow PRSA.
Kirk Hazlett, APR, Fellow PRSA, says that, despite the growing use of social media in public relations, it's still the people that matter.