Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

07 Jan 2010

Why Elvis Is Always On My Mind

Estimated Reading Time: 8 minutes

Gulp. I jumped the gun. In my excitement over the King’s upcoming remembrance, I published this on January 7 when he was, in fact, born on January 8, 1935. So I’m editing the beginning of this post to reflect that accuracy, and apologize for my inaccuracy, or eagerness, whichever one makes you more likely to forgive me. The rest remains the same. Rock on, Elvis.

Tomorrow would have been Elvis Presley’s 75th birthday. And this is my tribute, admittedly a very tiny one, to someone who literally touched my life across […]

By Shonali Burke|Jan 7, 2010|Categories: Personal|Tags: elvis, graceland, rock'n'roll|11 Comments

06 Jan 2010

Mirror, Mirror, On The Wall

Estimated Reading Time: 5 minutes

With IABC/Washington’s first chapter meeting of 2010 coming up next week, I thought it would be interesting to see what our moderator, Daria Steigman, had to say of the communication changes over the past decade (h/t Geoff Livingston for giving me the idea from the final BlogPotomac). That’s what our meeting’s focusing on, or “looking back, looking ahead,” as its title goes.

I know Daria will have a lot more to say come next Thursday, but in the meantime, here’s a peek into her grey matter to […]

By Shonali Burke|Jan 6, 2010|Categories: Social Media|Tags: blog potomac, Communication, daria steigman, facebook, flickr, geoff livingston, iabc washington, integrated communication, john taylor, linkedin, myspace, paul sherman, public affairs, shashi bellamkonda, Social Media, stakeholders, torod neptune, Twitter, web 1.0, web 2.0, wordpress, youtube|2 Comments

05 Jan 2010

The Queen Writes on Measuring Engagement

Estimated Reading Time: 40 seconds

via kdpaine.blogs.com

I knew there was a reason I hadn’t written what seems to have become the obligatory first post of the New Year (because it invariably deals with resolutions, predictions, motivation, yadda yadda). That reason being I needed something really thoughtful to kick off 2010. And this post on measuring engagement aka relationships from – who else? – the queen of measurement, Katie Paine, is just that.

Thanks for starting off 2010 right, Katie.

[…]

By Shonali Burke|Jan 5, 2010|Categories: Measurement & Metrics, Public Relations|Tags: engagement, katie paine, Measurement & Metrics, pr, Public Relations|1 Comment

31 Dec 2009

Who The Heck Are These “Media Mavens”?

Estimated Reading Time: 2 minutes

I came across this MediaPost article today on what to do when social media “attacks.”

Apparently the “media mavens” surveyed in the report mentioned came up with the following as “counter-strategies” when advertisers come across negative comments in social media:

As one might expect, there is no magic bullet for countering negative comments: the two most popular responses were directly engaging the commenter, a tactic used by 47% of social media advertisers surveyed, and improving the quality of products or services being advertised, according to 33% of respondents.

Aside from these commonsensical but […]

By Shonali Burke|Dec 31, 2009|Categories: Social Media|Tags: charlie brown, crisis communications, damage control, Media, mediapost, peanuts, Social Media|1 Comment

Previous 223224225 Next