Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

21 May 2009

Adam Lambert and the Purple Cow

Estimated Reading Time: 1 minute

I was not a happy camper last night after “American Idol” aired.

It’s not that I dislike Kris Allen; he seems like a very sweet guy. But Adam Lambert has been the reason I re-engaged with the show after several years, so when Kris was given the crown, my shoes somehow ended up near the TV.

Following that, I spent about 20 minutes convincing one of our dogs that “it’s ok, Mommy’s not mad.”

I know, I know. And yes, I’m better now.

I know I’m not the only one […]

By Shonali Burke|May 21, 2009|Categories: Personal|Tags: adam lambert, american idol, kris allen, lauren vargas, purple cow, seth godin|3 Comments

15 May 2009

The Ragan Experience

Estimated Reading Time: 4 minutes

Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.

My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose […]

14 May 2009

Will Social Media Save Darby? The Saga Continues

Estimated Reading Time: 7 minutes

Since I first blogged about Darby the (female) German Shepherd, there’s been a lot of interest in her and her situation. There are so many people who have helped spread the word, and continue to do so, that I couldn’t begin to list them all here. But you know who you are, and I thank you from the bottom of my heart.

As an aside, almost all of you have connected with me through Twitter – what an incredibly effective communication platform (and guess what, Darby decided […]

By Shonali Burke|May 14, 2009|Categories: Personal, Social Media|Tags: animal rescue, animal welfare, darby, ellen degeneres, oprah, petrelocation.com, rick sanchez, Social Media, susan ragan, townhouse pet care center, Twitter|12 Comments

11 May 2009

Can Social Media Find Darby a Home?

Estimated Reading Time: 5 minutes

I love social media and networking. No surprises there. What is especially fascinating to me is their potential to bring together people who are virtually unknown [sic] to each other, and set the stage for something unique, something unintended and, quite possibly, something very, very good.

There are several examples of virtual “strangers” banding together to make a difference; certainly for non-profit organizations and causes, but also in response to personal appeals. Remember Beth Kanter’s birthday fund raising drive which raised thousands of dollars for kids in Cambodia? […]

By Shonali Burke|May 11, 2009|Categories: Personal, Social Media|Tags: 12for12k, animal rescue, animal welfare, beth kanter, darby, Nonprofit, Social Media, susan ragan, townhouse pet care center|45 Comments

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