Bad PR Measurement Gets a Smackdown
Estimated Reading Time: 9 minutesThe April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.
14
Apr 2011
05
Apr 2011
Turning Marketing Measurement on its Head
Estimated Reading Time: 4 minutesUsually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
28
Mar 2011
What Marketing Can Learn From Public Relations Analytics
Estimated Reading Time: 2 minutesSeth Duncan of Beyond Analytics returns to the popular #measurePR Twitterchat to discuss what marketing can learn from public relations analytics.
22
Mar 2011
On Research, Measurement’s Oft-Forgotten Sibling
Estimated Reading Time: 8 minutesSteve King of Emergent Research visited the popular #measurePR Twitterchat to discuss research, the oft-forgotten counterpart to public relations measurement.