Measurement & Metrics - Shonali Burke Consulting

24 Sep 2009

Media By, For, And Of the Masses

Estimated Reading Time: 2 minutes

I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article).

That’s really not a “a-ha” moment for me, despite all the ballyhoo the ongoing debate about traditional media being dead. But it’s an interesting read, and I was fascinated by the way they tried […]

By Shonali Burke|Sep 24, 2009|Categories: Measurement & Metrics, Public Relations|Tags: first amendment center, IPR, Measurement & Metrics, Media, prweek, sean williams|0 Comments

Iron Hand, Velvet Glove

Estimated Reading Time: 5 minutes

My friend Katie Paine, who’s at Bulldog Reporter’s PR Measurement Summit 2009 in New York as I type this (and which I’m not attending), sent me an interesting note via Skype. Apparently the conference notebook contains the following reminder to “Please Use Social Media Courteously during the PR Measurement Summit”:

Social media create powerful opportunities for communicating among a network of colleagues — which can be used constructively but can also lead to awkward and unpleasant consequences when used ill-advisedly. During recent conferences in a […]

By Shonali Burke|Jun 29, 2009|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: bulldog reporter, katie paine, Measurement & Metrics, pr, skype, Social Media, Twitter|28 Comments

The Ragan Experience

Estimated Reading Time: 4 minutes

Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.

My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose […]

08 Apr 2009

The Adam Lambert Litmus Test

Estimated Reading Time: 3 minutes

Apparently I wasn’t the only one screaming at my television last night.

Why? I’d set my DVR to record “American Idol” (it allows me to skip the commercials), so when I figured enough time had passed in order for me to be able to skip all the ads, I settled in to watch it.

The show ran over. My DVR did not. And I missed watching the one contestant I’d been waiting to see: Adam Lambert.

So what did I do? I logged on to AmericanIdol.com (which […]

By Shonali Burke|Apr 8, 2009|Categories: Measurement & Metrics, Public Relations|Tags: adam lambert, american idol, engagement, Measurement & Metrics, pr, Public Relations|9 Comments