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04 Feb 2013

Context and Community: the 2 Cs That Can Make Social Scoring Work

Estimated Reading Time: 9 minutes

Without context, social scoring is just a numbers game. And communities can be just as, if not more, influential than individuals with high social scores.

22 Jan 2013

Count What Counts: #measurePR Words to Live By

Estimated Reading Time: 3 minutes

counting on an abacusA couple of weeks ago, we kicked off the first #measurePR chat of 2013.

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.

So it was only fitting that as we started the 2013 chat series, she was the first guest of […]

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