If you aren't focusing on media relations for PR, you're in trouble. Kate Finley explains why she's a big proponent of media relations and why you should be too.
Ever wondered how to build a network of bloggers and journalists? Alicia Lawrence share five tips for networking with the gatekeepers of online content.
When an executive coach tried to make hay from a rookie intern's mistake and pitch a new book, it backfired.
A recent pitch had the phrase "insert site here" when outlining relevant articles written for other sites. This is how not to pitch.
