Bad PR Measurement Gets a Smackdown
Estimated Reading Time: 9 minutesThe April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.
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Apr 2011
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Nov 2010
Weekly Roundup: Measurement Matters
Estimated Reading Time: 3 minutesAt the end of a week full of musings on public relations measurement, these seven posts are more food for thought.
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Nov 2010
Meandering Through Measurement
Estimated Reading Time: 4 minutesIABC's 2010 Research & Measurement Conference brought a bunch of communicators and speakers together. Sean Williams & Shonali Burke let slip some thoughts.
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Sep 2010
Through the PR Looking Glass
Estimated Reading Time: 14 minutes
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]