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20 Apr 2010

What Darby Taught Me About PR

Estimated Reading Time: 7 minutes

It was about a year ago that my husband’s family (and therefore mine) went through the traumatic experience of learning that one of the uncles tragically passed away very suddenly while on vacation abroad.

Dealing with death is never fun.

While the family started coming to terms with their loss, I tried to put my PR background to good use: to find our late uncle’s “orphaned” dog, Darby, a home, using social media.

If you’re just tuning in to the Darby saga, you can catch up on my posts from last year here, […]

06 Jun 2009

Drum Roll: Darby Has a New Home

Estimated Reading Time: 6 minutes

When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.

(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission […]

28 May 2009

Social Media Might Just Find Darby a Home

Estimated Reading Time: 2 minutes

The Darby saga has been going on for weeks now (if you’re a first-time reader, check out my earlier posts at the bottom of this one to get up to speed, but long story short, she’s an “orphaned” GSD in Portland, Ore., for whom I’m trying to find a home).

When I started blogging, tweeting, etc., about Darby, I asked the question, “Can Social Media Find Darby a Home?” Truth was, I didn’t know. I just knew I had to get the word out about her any way I […]

22 May 2009

The Darby Chronicles: Part III

Estimated Reading Time: 2 minutes

It’s a holiday weekend, the weather’s beautiful (at least here in DC)… all should be well with the world, right?

Unfortunately, for a lovely 7-year-ish female German Shepherd in Portland, Ore., who recently lost her “dad,” it’s not quite perfect yet.

If you’re getting up to speed on the Darby situation, I’ve included links to my earlier posts on Darby at the bottom of this one, so do read those first.

It’s not all gloom and doom. My Tweeps have continued to spread the word and are still sending me resources […]

14 May 2009

Will Social Media Save Darby? The Saga Continues

Estimated Reading Time: 7 minutes

Since I first blogged about Darby the (female) German Shepherd, there’s been a lot of interest in her and her situation. There are so many people who have helped spread the word, and continue to do so, that I couldn’t begin to list them all here. But you know who you are, and I thank you from the bottom of my heart.

As an aside, almost all of you have connected with me through Twitter – what an incredibly effective communication platform (and guess what, Darby decided […]

11 May 2009

Can Social Media Find Darby a Home?

Estimated Reading Time: 5 minutes

I love social media and networking. No surprises there. What is especially fascinating to me is their potential to bring together people who are virtually unknown [sic] to each other, and set the stage for something unique, something unintended and, quite possibly, something very, very good.

There are several examples of virtual “strangers” banding together to make a difference; certainly for non-profit organizations and causes, but also in response to personal appeals. Remember Beth Kanter’s birthday fund raising drive which raised thousands of dollars for kids in Cambodia? […]