pr - Shonali Burke Consulting

24 Jul 2009

Follow Friday: The Graceland Edition

Estimated Reading Time: 3 minutes

One of the things that struck me about Elvis’ former home on our recent road trip through Tennessee was just how comfortable it looks.

Graceland’s certainly an imposing structure when seen from afar – or even the front. But once you get inside, the rooms aren’t vast and the furniture looks really comfy. It doesn’t look too much like a rock star’s home, unlike some of the mansions you see on Cribs; it looks like a place you’d want to hang out in.

So this week, I’m highlighting […]

By Shonali Burke|Jul 24, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, arun rajagopal, followfriday, graceland, judy gombita, leigh fazzina, pr, robin lane, tennessee, Twitter, vocus|6 Comments

And The Award Goes To…

Estimated Reading Time: 4 minutes

Seems a day doesn’t go by that I don’t get flooded with invitations to enter award programs, and I’ll bet you suffer the same onslaught. Is it just me, or are there more awards programs, more invitations and more deadlines to deal with these days? Not to mention the fees.

Ribbing aside, each of us has their favorite awards programs – or the ones they’d be thrilled to win. I was curious about this, so I posed the question to communicators (on Twitter, of course), and here’s what I […]

By Shonali Burke|Jul 21, 2009|Categories: Public Relations|Tags: awards, communications, gold quill, golden ruler, iabc, iabc washington, IPR, nspra, pr, prsa, Public Relations, silver inkwell, tips|11 Comments

Iron Hand, Velvet Glove

Estimated Reading Time: 5 minutes

My friend Katie Paine, who’s at Bulldog Reporter’s PR Measurement Summit 2009 in New York as I type this (and which I’m not attending), sent me an interesting note via Skype. Apparently the conference notebook contains the following reminder to “Please Use Social Media Courteously during the PR Measurement Summit”:

Social media create powerful opportunities for communicating among a network of colleagues — which can be used constructively but can also lead to awkward and unpleasant consequences when used ill-advisedly. During recent conferences in a […]

By Shonali Burke|Jun 29, 2009|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: bulldog reporter, katie paine, Measurement & Metrics, pr, skype, Social Media, Twitter|28 Comments

The Ragan Experience

Estimated Reading Time: 4 minutes

Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.

My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose […]