Search results for: #measurePR

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20 Feb 2018

#measurePR Recap (February 2018): Measuring Community

Estimated Reading Time: 4 minutes

On February 8, #measurePR welcomed co-founders of the podcast, "Communities that Convert," Madalyn Sklar and Kami Watson Huyse, to talk about building and measuring community.

04 Jan 2018

The Rear-view Mirror: How #measurePR Ended 2017

Estimated Reading Time: 7 minutes

The #measurePR Twitter chat ended 2017 on a high note with chats in November and December that armed attendees with tons of measurement smarts.

02 Nov 2017

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Estimated Reading Time: 9 minutes

In October, Jen Zingsheim Phillips spoke with Angie Jeffrey about the issue of gender bias in advertising and how measurement of gender bias can affect PR.

29 Sep 2017

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Estimated Reading Time: 4 minutes

In September, #measurePR celebrated Measurement Month with guests Annsi Krol, Barbara Bassi, Johna Burke, and Khali Sakkas.

05 Sep 2017

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Estimated Reading Time: 2 minutes

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy, featuring Annsi Krol of Sweden's ByBrick Insight.