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02 Oct 2018

#measurePR Recap (September 2018): Ethics of PR Measurement

Estimated Reading Time: 7 minutes

On September 13th, guest host Jen Zingsheim Phillips welcomed guests Sultana Ali and Kirk Hazlett to speak about ethics of PR measurement. Continue reading

05 Jun 2018

#measurePR Recaps: March-May 2018

Estimated Reading Time: 7 minutes

#measurePR has had a lot of great guests and insights for the past three months. Here's a recap of what happened in March, April, and May. Continue reading

20 Feb 2018

#measurePR Recap (February 2018): Measuring Community

Estimated Reading Time: 4 minutes

On February 8, #measurePR welcomed co-founders of the podcast, "Communities that Convert," Madalyn Sklar and Kami Watson Huyse, to talk about building and measuring community. Continue reading

04 Jan 2018

The Rear-view Mirror: How #measurePR Ended 2017

Estimated Reading Time: 7 minutes

The #measurePR Twitter chat ended 2017 on a high note with chats in November and December that armed attendees with tons of measurement smarts. Continue reading

02 Nov 2017

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Estimated Reading Time: 9 minutes

In October, Jen Zingsheim Phillips spoke with Angie Jeffrey about the issue of gender bias in advertising and how measurement of gender bias can affect PR. Continue reading

29 Sep 2017

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Estimated Reading Time: 4 minutes

In September, #measurePR celebrated Measurement Month with guests Annsi Krol, Barbara Bassi, Johna Burke, and Khali Sakkas. Continue reading

05 Sep 2017

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Estimated Reading Time: 2 minutes

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy, featuring Annsi Krol of Sweden's ByBrick Insight. Continue reading