Public Relations - Shonali Burke Consulting

17 Feb 2010

Moving from “Buzz” to “Business”: Social Commerce Camp DC Is Coming Up

Estimated Reading Time: 2 minutes

Why bother with PR?

One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’Ãªtre of “PR” is to “create buzz.”

I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]

By Shonali Burke|Feb 17, 2010|Categories: Public Relations, Speaking & Presenting|Tags: ecommerce, effective pr, pr, Public Relations, social commerce, social commerce camp DC, Speaking & Presenting, Women Grow Business|1 Comment

09 Feb 2010

Help A PR Pro Out: The Michael Clendenin Edition

Estimated Reading Time: 2 minutes

I know I’ve been talking (or having other folks talk) about job hunting, do’s and don’ts, etc., quite a bit lately. Honestly, I can’t help it; given this blog is all about “personal” musings on our business and our lives, it really is a reflection of what’s going on with, in, and around me.

Even though I’m not looking for a job myself, I’ve been helped countless times by both friends and strangers (who then become friends… what a wonderful world!) when I have been in the market – and […]

By Shonali Burke|Feb 9, 2010|Categories: Career Development, Public Relations, Social Media|Tags: #HAPPO, getting a job, help a pr pro out, job hunting, michael clendenin|10 Comments

03 Feb 2010

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]

By Shonali Burke|Feb 3, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, allan schoenberg, justin goldsborough, kathy moore, katie paine, Measurement & Metrics, PR measurement, pritesh patel, sean williams, twitterchat|12 Comments

20 Jan 2010

The Scorsese School of PR

Estimated Reading Time: 5 minutes

Guest Post by Narciso Tovar

Filmmakers come and go.

Some have the staying power to make a real career out of it, while most fizzle out after a few films.

As a lead player in cinema, until you’ve earned some street cred in the business, studios and executives look for any kind of upward trend in your work – even though you were well-received in your last feature, you could very well tank (hard) in your next flick.

This is why veterans always tell newcomers that you’re only as good as your […]

By Guest Contributor|Jan 20, 2010|Categories: Public Relations, Social Media|Tags: big noise communications, martin scorsese, method + moxie, pr, Public Relations|7 Comments