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Snapchat is often compared to the “wild west” for brands. Jim Dougherty examines the metrics that you could and should use to measure Snapchat.
Jim Dougherty explains how good PR measurement disregards nominally valuable metrics for ones that are engineered to gauge organizational success.
On February 3 #measurePR marked its 5th anniversary with guests Katie Paine, Johna Burke, and Shonali and Deanna Boss and Jen Zingsheim as co-hosts.
This week's roundup is a goodie bag of #measurePR chat recaps and related posts.
Does the recent rupee depreciation mean a faster move into digital PR for the Indian marketplace? Ancita Satija explores.
The May 28 edition of #measurePR featured John Friedman, Sodexo's Corporate Citizenship Communications Director. This recap includes the chat transcript.
When we reinvent ourselves in our careers, do we run the risk of breaking out of the box only to be put in another?
Ancita Satija explores how the Indian government is using Google+ Hangouts to interact with its citizens.
Beth Kanter, co-author of Measuring the Networked Nonprofit, visited the #measurePR Twitter chat on Jan. 22, 2013.
Jennifer Zingsheim (@jenzings) moderated #measurePR on April 16, providing a chat transcript as well. For which we say a big "thank you!"
