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04 Oct 2010

Social Media Metrics: Frameworks Frameoff!

Estimated Reading Time: 2 minutes

As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.

That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.

Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]

01 Oct 2010

When #measurePR Became A Campfire

Estimated Reading Time: 3 minutes

“Once  a jolly swagman camped by a billabong, under the shade of the coolibah tree…”

If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.

I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).

Frankly, when I was 11 years old, I didn’t think about stuff like that.

Because it’s a great campfire song?

Image: Ville […]

15 Sep 2010

How Social Media Changed My Life… Really

Estimated Reading Time: 10 minutes

Guest post by Bryce Keane

Note I did not pay him to write any of the below, though I sure am grateful for it.

I know you’ve all heard this one before.

The Comms/PR person discussing the infinite merits of social media like it’s the second coming.

But bear with me. This is the story behind my monthly stories from here in London. And this fantastic blog plays a critical part, both cause and effect, in […]

29 Jun 2010

Catching Up With #measurePR

Estimated Reading Time: 1 minute

The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.

Image: Proctor Archives, Creative Commons

You can get the June #measurePR community chat transcript here.

Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.

I can’t imagine you don’t know who Lee […]

30 Mar 2010

The Terrible Twos: Keeping Up With #measurePR

Estimated Reading Time: 3 minutes

RunningWhen I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken […]

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